In Part 1 of this series on Busting the Myths of Green Homes we addressed the myth:  Building Green Costs More. That post gives good information about why it may not cost more to build energy efficient homes.

In Part 2 we discussed the myth: Green is all about Product Choice. In that post we discussed how even some DIY projects could save the homeowner money.

Now, in Part 3, lets focus on the Myth that Green Homes are a Passing Trend.

We have all seen fashion trends that are so hot but soon pass. I once had hair to my shoulders and wore sandals and bell bottom pants. I don't even want to see those photos again.

In 1943 Thomas Watson, President of IBM is quoted as saying: "I think there is a world market for maybe five computers."  Watson really missed that one and where is IBM today?

When people make an investment in a new home, they want to make sure they are purchasing something that is not a flash in the pan.

When we focus on the Energy Efficiency and saving money on home related costs, we will see that Green Homes is not a passing fad.

Lets look at the benefits:

Green homes are much safer for health reasons

  • Cutting the inflow of outside air with the pollutants it carries will be a boon to those who suffer from allergies and respiratory disease.
  • Use of flooring that does not off-gas as well as installing cabinets that do not use glue will make the home healthier.

Proper humidity control will reduce mold and mildew which can cause serious health issues.

Trends and Projections for Energy Efficient Homes:     

Since 2005, the Green share of new single family residential construction has grown dramatically, increasing from 2% in 2005 to 23% in 2013.

That 23% represents the market share which translates into a $36 billion market opportunity.

In a survey, 50% of consumers ranked Green and Energy Efficieniency as a top requirement for their next home.

It is also a top individual attribute for apartment rentals.

People are very interested in SAVING MONEY.

It is estimated that in 2018,the Green single family housing market will represent about 40% of the market.

84% of all residential construction will have incorporated sustainable features.

Remember: you don't have to break the bank to save money.

The consumer today is very aware of costs and spending. Most, are very intent on SAVING MONEY

And I do not see that as a passing trend.

Energy Efficient homes are on the rise and will grow in demand.


For more information on Green Home go to: John Wiley Blog-Green Homes


John Wiley has earned the Green Designation from the National Association of Realtors.

He is an Instructor for the designation.

John is also a member of the Florida Green Building Coalition.